You can considerably increase the leads through SEO, Internet marketing, Website revamp, E-Newsletters. Just follow the webbyart fundamental steps to get more leads. This will definitely help you even in a bad economic season. I am sure because I did!
Don’ts to keep in mind before you aggressively follow the funda-steps:
While you concentrate on website SEO push, do not forget that the usability is the exponent of SEO. SEO is based on the variables like
- Page ranks – depends upon the incoming and outgoing links from page.
- Popularity – visits, social linkage, industry popularity
- Keyword dilution – is the keyword/phrase popularity. Check google trends can help you judge the strength of the keyword.
Internet Marketing includes almost similar steps of a direct marketing in all planning & execution phase. You will have to find the right marketing methodology and right platform of communication. Usage of appropriate marketing language to audience is must. For instance, Press release kind of article shouldn’t be published in classified ad. They are supposed to put up on a press release sites.
Website Revamp – Keep checking! are you with the trend. New technologies keeps popping, web 2.0, social networking, media popularity etc. Adding to it, just stick on the track and ask what is really required for you to generate leads. Because it take all your effort in developing them. Just you need to have is the webbyarts funda-steps (ready to go).
E-Newsletter – Don’t just have a newsletter for the sake of it. Don’t miss out any aspects of the design, navigation, theme, reference, contacts.
Webbyarts Funda-steps to generate leads:
SEO
- Find the keywords/phrase which are most commonly used by prospects or customers to search for your product.
- Use them in heading<H1>…tags, as keywords, Titles, links, image alt attributes, use each pixel in your website for SEO.
- Check the competitors website which is listed in google page 1 and get the maximum used keyword/phrase on the website.
- Now, dilute the keyword by using on your website.
- Add the same keyword in the google local business, Use these keywords in all marketing collateral.
- Page rank 1 is 100% guaranteed. If not contact outsourcing@webbyarts.com
eNewsletter – Conceived strategy to utilize database for customer retention and sales growth. Developed online eNewsletter marketing platform like feed, e-mail subscription for the past and present customers. Send frequent updates on your business developments as well as special offers and tips specific to their needs. Strengthened existing relationships and generated new interest.
Internet Marketing & Online Advertising Optimization – Maintain the cost per lead analytics to understand & reduce costs. Do not try Google Adwords and other online advertising channels to identify cost-per-lead ratios. Reduce advertising budget and hire online marketers. Keep the marketing material available in possible places, just create more back tracking.
Web site revamp – Redesigning corporate website and utilized eNewsletters, blog, social media and SEO will increase web traffic and lead flow. If you already doing this, try the funda below:
- Have a lead generator form in all the pages. Like call back, registration, feed back, request a quote form, etc.
- Try to migrate your static website to a blog. Search engine treats blogs as a genuine person and which is quite often indexed and given top ranks.
- Let people know about the revamped website. Try to send HTML version of the website as an eNewsletter.
There are much more trick and loops to drag a web traffic and generate leads. These funda steps will be very useful for a startup and others SMEs to push your business to next level. All the best!
20. July 2010
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